Meet our Speakers
Why Accessibility is Universal Design: Perspective from a Deaf Professional
People with disabilities make the largest minority in the world comprising a market the size of China, but their needs are sadly the most misunderstood and ignored. They have a lot to offer to the world, but they often face discrimination and are excluded in education, employment, and many other areas of their lives. Accessibility is an important part of any project and not to be used as an afterthought. It's often not implemented at all. Also, it’s everyone’s responsibility to make their products and services accessible regardless of the industry or the job title. Accessibility and user experience are overlapped and interconnected fields which benefit everyone and not just those with disabilities - including businesses who can improve their bottom lines due to having more happy and loyal customers. Sveta will dispel common myths about disabilities, share her personal experiences as a deaf professional, and discuss accessibility examples that benefit everyone.
Get to know Sveta
Svetlana Kouznetsova (Sveta) is a NYC-based user experience and accessibility consultant helping businesses make their products user-friendly. Sveta also provides consultation and training to businesses about quality communication access to audio, video, events. She is an experienced public speaker and author of a book, Sound Is Not Enough: Captioning as Universal Design.
Connect with Sveta on Twitter: @svknyc and @audio_a11y
Accessibility as a Driver for UX
We all know first-hand that good user experiences lead to loyalty behaviors, like repurchase and recommending. We all have products we love because they are so enjoyable to use. Yet user research and usability are often secondary concerns to other attributes. Security and privacy, for example, are widely held as crucial to software and online services, in part due to their accompanying legal obligations. Can accessibility, with its legal imperatives, provide a driver for closer attention to user experience? In this session, we will explore how the policies and laws that compel creation of accessible products can help us prioritize user experience activities.
Get to know Sarah
Sarah is currently UX Strategy Lead with The Paciello Group. She started her career in interaction design in 1991 at the Yale Center for Advanced Instructional Media, creating award-winning interactive instructional software. She was also an instructional technologist at Dartmouth College for 11 years before becoming director of web strategy and design. More recently, Sarah was Web Strategy Project Lead at Harvard University, responsible for strategy and user experience design for the Harvard Web Publishing Initiative.
Summer Reading List
Copies of Sound is not Enough, written by Svetalana Kouznetsova, and A Web for Everyone, written by Sarah Horton and Whitney Quesenbery, will be available for purchase at the event.