Meet the Officer Candidates 2019-2020

NYC UXPA announces the following nominees for 2019-2020 election:

  • President – Mariko Frost, Tamora Petitt, Roger Tsai

  • Vice President – Barry Gottlieb

  • Treasurer – Farhana Begum


Mariko Frost

Product Designer, The Hartford Small Business Innovation Lab 

About NYC UXPA: I have been an active volunteer, and more recently board member, with the NYC UXPA for three years. It has been an invaluable source of friendship, help, mentorship, and learning for me. The UXPA has enabled me to stay abreast of innovations in this dynamic field through its many lectures and workshops. I feel honored to be nominated for a leadership role in this great organization. 

Statement: I am currently working as a Product Designer with The Hartford Small Business Innovation Lab as a generalist split between User Experience Research and User Experience Design. I have also worked as a UX Designer for the United States Tennis Association, and have a long history of UX and Graphic Design freelancing prior to that. In my past life, I was an Associate Professor of Fine Art with Collin College and an Adjunct Professor of Art with The University of North Texas. I am an active painter and general lover of art and design. 

Learn more about Mariko at LinkedIn

Tamora Petitt

UX Designer, Researcher, Strategist, and Educator,  Experience Design Partners and General Assembly

Statement: Tamora is a UX Designer, Researcher, Strategist, and Educator with extensive experience conducting user research, designing digital interfaces, and implementing user-centered design processes within organizations. She has worked in the technology industry since 1999 in many roles including Quality Assurance Tester, Front-end Developer, Web Designer, and 15 years as a User Experience Practitioner.

She has certifications in project management and user experience including Usability Analyst certification from Human Factors International and the Nielsen Norman Group UX Master certification. She also sits on the Media Technology & Design Commission for the NYC Department of Education and has been a member of UXPA for 8 years. 

Tamora has experience working in small startups and large organizations in a variety of industries including insurance, finance, healthcare. In 2017 she co-founded Experience Design Partners, a UX Design consulting firm based in New York City and is now a member of the distinguished faculty program at General Assembly teaching the User Experience Design Immersive Program.

Learn more about Tamora at LinkedIn

Roger Tsai

VP of User Experience, JP Morgan

Statement: UXPA has been successfully helping the community to grow stronger in many different ways. I believe with my experience of managing global UX team across different cultures, and selling UX vision to C-suite to secure funding for UX team, plus my unique experience of working in all three roles: UX, PM, and Dev, I can bring in different perspectives and also help expand the landscape and influence of the community. 

Learn more about Roger at LinkedIn

Vice President

Barry Gottlieb

Vice President UX Architect/Visual Design Lead, Citi

Statement: I feel comfortable in championing UX and I like to teach and mentor. My diverse background with companies like NBA Entertainment, Condé Nast, IBM, Teach for America, Prudential, MTA, Merck and Citi, have helped expand my domain knowledge. The skills that I have learned in heading up design work shops, presenting new products to stake holders, creating enterprise design systems, managing visual designers, latest tools, budgets and creating Road Maps, will add a lot of value to NYC UXPA.

Learn more about Barry at LinkedIn.


Farhana Begum

Lead UX Researcher, Integral Ad Science

Statement: I, Farhana Begum, am interested in running for Treasurer of the NYC UXPA because I am confident I am a good fit and have prior financial experience and skills that I can bring to the association. As Vice President of the NYC UXPA, I gained valuable knowledge working the current board of directors. We spent the last year listening to member feedback, growing the leadership team, building the leadership board, revamping the mission, planing a complete website redesign, and developing an accessibility policy. The work done this past year sets a strong foundation for the next year. It makes me confident we can become an even more user-centered organization. I am excited about the opportunity to continue working with leadership and the board to bring great events to the NYC UXPA community, in addition to launching a redesigned website that supports our community when it comes to growth, engagement, and retention.

Learn more about Farhana at LinkedIn.

For questions about the election, please contact

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