Jobs to Be Done Workshop
w. Jim Kalbach
Tuesday, June 18 2019
6:00 PM - 9:00 PM
Register by Friday, June 14
The concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services.
We’ll work in groups to get hands-on experience and have lively conversations. Find out how to create solutions customers want. Shift your mindset and make innovation work. Help your organization see the market from the customers’ perspective–as individuals trying to get a job done.
Our Speaker
Jim Kalbach is a noted author, speaker and instructor in user experience design, information architecture and strategy. He is currently the Head of Customer Success at
MURAL, a leading online digital whiteboard. Jim is the author of two O'Reilly books:
Designing Web Navigation (2007) and
Mapping Experiences (2016). He blogs at
experiencinginformation.com and tweets under @jimkalbach.
Hosted by
51 Astor Place
New York, NY 10003
4th floor
(map)
Tickets
Registration closes at 5pm EST on Friday, June 14
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$75
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NYC UXPA Annual Members
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$100
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General Public
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Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.
Agenda
Tuesday, June 18, 2019
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5:45-6:00pm
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Arrival & Refreshments
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6:00-9:00pm
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Workshop
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Our Annual Sponsors:
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A worldwide leader in providing tools and solutions to accelerate application design and development, insights, and collaboration for any organization.
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Small Planet, a digital studio based in Brooklyn, designs, develops and supports award-winning products.
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Registration Policies
Registration closes at 5pm ET on Friday, June 14 -or- whenever seating capacity is reached, whichever occurs first. Tickets can be refunded or transferred by sending a request to RSVP@nycuxpa.org up until June 14. Requests received after this period will not be processed.
Accessibility is important to us. We want to be inclusive to our community and we celebrate diversity. Please see our Accessibility Policy for how to make an accessibility request for an event.
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