Revealing Design Treasures from The Amazon

  • 19 Jan 2010
  • 6:00 PM - 9:30 PM
  • Bloomberg L.P., 731 Lexington Avenue, New York, NY 10022


  • Bring a new person for half-price (enter guest information on next page.).
  • For subscribers to our email list and general public, enter additional attendees on next page, full price only.
  • Valid student ID required.


On its surface, just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer should know about.

If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.

In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon. You'll learn:

  • The simple Yes/No question that increased revenues by more than $1 billion
  • The elegant subtlety of Amazon's security system
  • Why Amazon's business model is more than meets the eye (and why designers need to care)
  • The wins and losses that Amazon has had with social media functionality

Join us for an exciting evening with Jared Spool and the User Experience community, and learn about Bloomberg's new positions for UX professionals.


Jared M. Spool, Founding Principal, User Interface Engineering

If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

Please arrive by 6:00 p.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

Networking and Refreshments:6:00 to 7:00 pm
Announcements:7:00 to 7:15 pm
Presentation and Q&A:7:15 to 8:30 pm
More Networking and Refreshments:   8:30 to 9:30 pm
Optional Dinner with Jared Spool:9:30 (pay your own way)

Location & Host

Bloomberg L.P.
731 Lexington Avenue, New York, NY 10022. View Map »

Bloomberg is the leading global provider of financial data, news and analytics. The Bloomberg Professional service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. View Bloomberg's evite.

Bloomberg is expanding our team! We have multiple openings for the following UX-related positions:

Deadlines, Transfers, Policies

Registration closes at noon January 18th, 2010.

Refundable until noon January 18th, 2010. Please send refund requests to

Transferable on or before noon January 18th, 2010 by sending a request to You must get a confirmation of this transfer or it will not be valid.


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