Measuring the User Experience: A Workshop on Usability Metrics

  • 27 Feb 2010
  • 9:00 AM - 4:30 PM
  • The NYC Seminar & Conference Center, 71 West 23rd St - 5th floor, NY, NY 10010


Registration is closed


In this one-day workshop, you'll learn how to effectively use a wide variety of usability metrics as part of everyday work. The instructors, Bill Albert and Tom Tullis, are the co-authors of the first ever book on this subject, "Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics." The course covers all the common usability metrics, plus metrics that are lesser known but equally effective. You'll learn the strengths and limitations of each metric, when to use (and not use) each one, and how to present usability data in a simple yet compelling way. Register early, since registration is limited to 50 people.


The instructors assume that each participant will have at least some background in usability. This means that everyone will understand some basic concepts and have had some experience with user studies. This might include leading a usability lab study or simply observing lab sessions. However, no one is expected to have a background in statistics or prior experience collecting and analyzing usability metrics. Note: while not required, if possible, please bring a laptop to the workshop.


There are five specific goals for this course. Participants of this course will be able to:

  1. Develop a broad awareness and understanding of all the different ways to measure usability.
  2. Identify the most appropriate usability metrics to use for a wide variety of situations.
  3. Understand the strengths and limitations of each usability metric covered.
  4. Measure and analyze a wide variety of usability data.
  5. Present and report usability metrics in a clear and persuasive way.


Bill Albert and Tom Tullis co-authored the first ever book on usability metrics, "Measuring the User Experience: Collecting, Analyzing, and presenting Usability Metrics", published by Elsevier/Morgan Kauffman in 2008.

Bill Albert is Director of the Design and Usability Center at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Research Scientist at Nissan Cambridge Basic Research. Bill is an Adjunct Professor in Human Factors and Information Design at Bentley University and a frequent instructor at the International Usability Professional’s Association Annual Conference. Bill has published and presented his research at more than thirty national and international conferences. He is on the editorial board for the Journal of Usability Studies. Moreover, Bill has been awarded prestigious fellowships through the University of California Santa Barbara and the Japanese Government for his research in human factors and spatial cognition. He received his BA and MA degrees from the University of Washington (Geographic Information Systems) and his PhD from Boston University (Spatial Cognition). He completed a post-doc at Nissan Cambridge Basic Research.

Tom Tullis is Vice President of Usability and User Insight at Fidelity Investments and Adjunct Professor at Bentley University in the Human Factors in Information Design program. He joined Fidelity in 1993 and was instrumental in the development of the company's usability department, including a state-of-the-art Usability Lab. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times. Tom received a B.A. from Rice University, an M.A. in experimental psychology from New Mexico State University, and a Ph.D. in engineering psychology from Rice University. During his 30 years of experience in human-computer interface studies, he has published more than 50 papers in numerous technical journals and has been an invited speaker at national and international conferences. He also holds eight U.S. patents.

Please arrive by 8:45 a.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

 8:30 - 9:00Registration (30 minutes)
 9:00 - 9:30Introduction and Overview to UX metrics (30 minutes)
 9:30 – 10:15Performance Metrics: Discussion (45 minutes)
10:15 – 10:45Performance Metrics: Exercise (30 minutes)
10:45 – 11:00Break, refreshments served (15 minutes)
11:00 – 11:45
Self-Reported Metrics: Discussion (45 minutes)
11:45 – 12:15
Self-Reported Metrics: Exercise (30 minutes)
12:15 – 1:15
Lunch, on your own (60 minutes)
 1:15 –  2:00
Combined and Comparative Metrics: Discussion (45 minutes)
 2:00 –  2:30
Combined and Comparative Metrics: Exercise (30 minutes)
 2:30 –  2:45
Break, refreshments served (15 minutes)
 2:45 –  3:15
Issues Based Metrics: Discussion (30 minutes)
 3:15 –  4:00
Other Metrics (six sigma, eye tracking, and ROI) (45 minutes)
 4:00 –  4:30
Data Analysis Tools and Online Usability Testing: Demonstration (30 minutes)

Location & Host

The Economist Online
111 West 57th Street, New York, NY 10019. View Map »

Deadlines, Transfers, Policies

Registration closes at noon Friday February 26th, 2010.

Refundable until noon Friday February 26th, 2010. Please send refund requests to

Transferable on or before noon Friday February 26th, 2010 by sending a request to You must get a confirmation of this transfer or it will not be valid.


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