Design Isn’t The Problem: Why Online Products Fail

  • 20 Apr 2010
  • 6:00 PM - 8:00 PM
  • The NYC Seminar & Conference Center, 71 West 23rd St - 5th floor, NY, NY 10010
  • 9


Registration is closed


Every day, major media companies and start-ups alike waste millions of dollars creating useless web products no one wants. With all that we’ve learned, why do companies keep repeating the same mistakes?

Online industry veterans Dan Maccarone and Andrew Zipern have learned the hard way how to spot a web product doomed to fail. By sharing some lessons learned, they would spare you that heartache and help you make sure you’re working on a product people actually want.

Topics Dan and Andrew will cover:

  • What sort of products should be created online?
  • Why have some products succeeded in spite of themselves?
  • How do you gauge if a product is worth creating?
  • What are successful online products right now? Why?
  • Why do media companies create useless products?


This presentation is open to all levels of user experience designers, front-end coders, industrial designers, marketers, students, researchers, and anyone else who interested in improving customer experience. No prior knowledge of user experience is required.


Dan Maccarone
Dan created Hard Candy Shell with Kevin Kearney after the two completed the strategy and design work on Hulu. At HCS, Dan has recently worked with clients such as Foursquare, Saturday Night Live, Universal Music, The Wall Street Journal, Gilt Group, Gawker and CBS Radio. Former clients include NBC, Fox, GE Capital, AOL, Sports Illustrated, Discovery, and Scholastic. Dan also served as the Senior Producer for the Digital Club Network, the Web’s first virtual concert venue.

Andrew Zipern
Andrew was the creative development director at AOL before joining digital consultancy Rocket Fuel in 2008. Current and former clients include CBS, Fuse, Black Planet, Bonnaroo, the National Hockey League, Major League Soccer and the NYSE. He also spent more than seven years as an editor and producer at The New York Times, overseeing business and technology coverage for and writing frequently for The Times and other publications.


infragistics logoSupport for this event is generously provided by Infragistics. As the world leader of user interface development tools and User Experience experts, Infragistics empowers developers to create UIs that are the foundation for developing killer apps— applications with extreme functionality, complete usability and the "wow-factor!"

Please arrive by 6:00 p.m. to allow time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

 6:00 - 6:30Networking and Refreshments
 6:30 - 6:45Quince overview and demo*
 6:45 – 7:00Announcements
7:00 – 8:00Presentation and Q&A
8:30 onwardPost presentation dinner** (location TBD)

*Quince is a free interactive UX patterns catalog and community resource to build user interfaces, developed by Infragistics. There will be a demo table available for questions & information after the presentation.

**Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner

$15 for non-members, $10 for members, $5 for students


NYC Seminar and Conference Center
71 West 23rd Street, New York, NY 10010

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Deadlines, Transfers, Policies

Registration closes at noon Monday April 19th, 2010.

Refundable until noon Monday April 19th, 2010. Please send refund requests to

Transferable on or before noon Monday April 19th, 2010 by sending a request to You must get a confirmation of this transfer or it will not be valid.


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