Scaling UX: Why Context Matters When it Comes to the Methods We Choose

  • 22 Jul 2014
  • 6:00 PM - 9:00 PM
  • 19 West 22nd Street, 4th Floor, New York, NY 10010


  • For Annual Members
  • For general public
  • Volunteers

Registration is closed
Check back soon for photos, videos and slides!
Context matters, obviously. Why is the ethnographic research you employed viewed as vital at some organizations but wasteful at others? Is a Lean UX an appropriate approach at every company, on every project? And why doesn't usability testing happen at all companies at this point?

We will discuss what context is, what it means and why it matters - not only for user experience decisions, but also when it comes to methods we employ on projects and with our clients. 


At GrubHub Inc., Josh leads a team that facilitates the creation of excellent user experiences across the GrubHub and Seamless platforms for restaurants and the hungry people they serve. He works to understand business goals as well as user behavior and designs product solutions to merge the two. Josh has deep interests in research, design, product management and agile software development, and he works to create an environment where these focuses can come together to create remarkable products. Tweet him @jevnin.


6:00 Registration and Snacks
6:45 Chapter Announcements
7:00 Speaker Presentation and Q&A
8:15 Post-Event Networking


19 West 22nd Street, 4th Floor 
New York, NY 10010 (Map)
(note: this is a temporary entrance to due construction on main entrance)

The AppNexus UX team is looking to add another fantastic UX Designer to our ranks. To join us, you should be able to do the following 5 things:
  1. You must be willing to learn
  2. And be willing to teach
  3. You should aim for simplicity
  4. But not be afraid of complexity
  5. And you should learn more and apply at (include your portfolio, resume and link to your favorite animated gif)

To learn more about events at AppNexus go to


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