GameFraming: Using Games to Design More Fun into Everything, with Douglas Van Duyne

  • 19 Oct 2010
  • 6:00 PM - 8:29 PM
  • 55 Broad Street New York, NY, 10005


  • Available until 1pm Tues Oct 19.


Are you a senior-level UX professional who's been doing the same thing for so many years that you feel you're in a rut? Do you struggle with processes that feel rote instead of practical? How important is innovation to you and your company? And most importantly, when was the last time you had any fun?

Now…think about animals for a second. What characteristic do humans and animals share?

The answer may surprise you: humans and animals both possess the ability to play games. But unlike most wild animals who shed their play stage early, we have the ability to continue learning through game play throughout our adult lives. Sadly, that doesn't mean we do it.

On October 19, Douglas van Duyne, author of the UX best-seller The Design of Sites: Patterns for Creating Winning Websites and author of a seminar series called GameFraming, will show you how to reconnect with the sense of play you were born with, and how you can apply it to your practice as a UX professional. He'll cover Game Principles, Design Strategies, and the Hero's Journey which you'll discover applies as much to interaction design and project management as it does to World of Warcraft. Douglas will also share two case studies where Gameframing was used to break the typical rules of project management and design, which led to amazing results.


This talk is geared towards senior UX professionals who are familiar with project management, user research, client engagements, and interaction design, who have been deeply involved in projects from start to finish. This talk is not about how to create the next Wii, although Douglas will discuss the universal themes that contribute to a successful online or offline game experience. This talk will be aimed at senior practicioners, but those who are new to the UX industry are welcome too.

As a bonus for attending, one lucky attendee will receive a copy of The Design of Sites: Patterns for Creating Winning Websites, and another will receive a free GameFraming seminar pass. So, don't forget to bring your business card for the fish bowl!


Douglas is a principal at San Francisco-based interaction design consultancy Naviscent and author of The Design of Sites: Patterns for Creating Winning Websites, currently in its 2nd edition. Before starting Naviscent, Douglas was a founder, CEO and President of Silicon Valley start-up NetRaker Corporation, whose online usability and market research tools and services were used in large-scale web-based research across Fortune 1000 companies. Douglas presents internationally on customer experience management, usability, Web design, and design patterns; conferences include the American Marketing Association, the Usability Professional's Association, the ACM-CHI, WebGuild, User Interface Engineering, the Norwegian Computer Society, and the Institute for International Research. In his spare time, Douglas (a.k.a. Caractacus Potts) can be found inventing in his garage with his two boys.


Digital Sandbox, 55 Broad St
Located just steps away from the New York Stock Exchange, Digital Sandbox is a longstanding establishment of New York's Silicon Alley.

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6:00 Networking and Refreshments
6:45 Announcements
7:00 Presentation and Q&A
8:30 Post-Event Drinks and/or Dinner (Cash Bar)

$10 for members, $5 for students, $20 for non-members

Deadlines, Transfers, Policies

All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests; however, our primary focus will be on day-of-event logistics.

Regular registration closes at noon Monday October 18, 2010.

Requests for refunds for tickets purchased online will be honored until noon Monday October 18, 2010. Please send refund requests to

Tickets are transferable on or before noon Monday October 18, 2010 by sending a request to

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; however, we will do our best to keep wait-listers informed about the status of available seating.

Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.


This event will be video-recorded.

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