Making UX Count: Increasing the impact of user research and design to create great products

  • 28 Jun 2016
  • 6:00 PM - 8:45 PM
  • Johnson & Johnson Global Strategic Design Office, 601 W 26th St. Suite 1601, New York, NY


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The introduction of UX practices within an enterprise is often a disruptive process. To leverage UX in improving products, design teams introduce user-centered practices that shift the workflows of product management teams, engineers, strategists, and marketing specialists. This panel will include a series of UX professionals (designers, researchers, UX strategists, and UX consultants) who have faced the challenge of promoting an understanding of the value of UX in a company, how it complements the product development process, and translating UX concepts and research findings into action in an enterprise.

Have your burning questions answered, including:

  • What techniques should you use to facilitate collaboration across stakeholder teams (product managers, developers, designers)?
  • What measures should you take to complement and support the product development process with user centered practices?
  • How do you ensure that design principles and user research findings are effectively communicated and applied to improve products?

Meet our Four Panelists

Ben Babcock, Director of UX Research,
Ben has over 15 years of experience in product design and research, ranging from Ecommerce sites ( 1 year, Amazon, 10 years) to video games (Xbox, 3 yrs) to hardware and mobile devices (Microsoft, 3 yrs). Ben uses his extensive experience in quantitative and qualitative user centered research methods to help companies build products that transform customer experiences.

Hina Shahid, User Experience Research & Strategy, MetLife
Hina Shahid is a senior user experience researcher & strategist at MetLife. She works across multiple touch-points with design, business and marketing partners in the U.S and globally. She has a decade of experience working in various industries, such as financial services, healthcare, consumer electronics, hospitality, retail and architectural interiors and brings her multidisciplinary approach to her current role. She is a board member of IDSA NYC.

Jen Romano-Bergstrom, User Experience Research Lead, Facebook
Jen started and led a UX Team at Fors Marsh Group, prior to Facebook. Part of her role there was implementing UX research into other projects where it did not exist before. At Facebook, she works across teams to get UX research implemented at various stages of product development. She is the advocate for UX research for the teams she works with.

Lisa Lurie, Senior User Experience Designer, ShopKeep
Lisa believes strongly in a User Centered Design practices, and getting to the behavior that will drive ultimately drive the design. For the NBC News team, she designed the app they are using to track and call the National Election (and all the other electoral races!) The success of the app was made possible by first establishing the trust of her Users, who were also the Stakeholders, and then by listening very closely to learn how they worked.

Hosted & Sponsored by

Johnson & Johnson Global Strategic Design Office
601 W 26th St. Suite 1601
(between 11th & 12th Ave)


$10   Annual Members
  General Public
$25   Event Admission ($10) + Annual Membership ($15)
$5   Students

Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.


Tuesday, June 28

6:00-6:50PM   Networking & Refreshments
6:50-7:00PM   Opening Announcements
7:00-8:00PM   Panel and Q&A
8:00-8:45PM   More Networking & Refreshments


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