Accessible Design + UX: tales from the field

  • 26 Jul 2016
  • 6:00 PM - 8:45 PM
  • Motivate Design, 111 John Street, #450, New York, NY, 10038
  • 0


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Accessible designs enable users from all backgrounds to easily and efficiently complete a task in a wide-variety of contexts, from physical to digital spaces. Join Svetlana Kouznetsova and Sarah Horton on Tuesday, July 26 at Motivate Design to learn how two trailblazing designers have developed best practices for designing websites and experiences that work for everyone.

Meet our Speakers

Svetlana Kouznetsova

Sveta Kousnetsova

Why Accessibility is Universal Design: Perspective from a Deaf Professional
People with disabilities make the largest minority in the world comprising a market the size of China, but their needs are sadly the most misunderstood and ignored. They have a lot to offer to the world, but they often face discrimination and are excluded in education, employment, and many other areas of their lives. Accessibility is an important part of any project and not to be used as an afterthought. It's often not implemented at all. Also, it’s everyone’s responsibility to make their products and services accessible regardless of the industry or the job title. Accessibility and user experience are overlapped and interconnected fields which benefit everyone and not just those with disabilities - including businesses who can improve their bottom lines due to having more happy and loyal customers. Sveta will dispel common myths about disabilities, share her personal experiences as a deaf professional, and discuss accessibility examples that benefit everyone.

Get to know Sveta
Svetlana Kouznetsova (Sveta) is a NYC-based user experience and accessibility consultant helping businesses make their products user-friendly. Sveta also provides consultation and training to businesses about quality communication access to audio, video, events.  She is an experienced public speaker and author of a book, Sound Is Not Enough: Captioning as Universal Design.

Connect with Sveta on Twitter: @svknyc and @audio_a11y 

Sarah Horton

Sarah Horton

Accessibility as a Driver for UX
We all know first-hand that good user experiences lead to loyalty behaviors, like repurchase and recommending. We all have products we love because they are so enjoyable to use. Yet user research and usability are often secondary concerns to other attributes. Security and privacy, for example, are widely held as crucial to software and online services, in part due to their accompanying legal obligations. Can accessibility, with its legal imperatives, provide a driver for closer attention to user experience? In this session, we will explore how the policies and laws that compel creation of accessible products can help us prioritize user experience activities.

Get to know Sarah
Sarah is currently UX Strategy Lead with The Paciello Group. She started her career in interaction design in 1991 at the Yale Center for Advanced Instructional Media, creating award-winning interactive instructional software. She was also an instructional technologist at Dartmouth College for 11 years before becoming director of web strategy and design. More recently, Sarah was Web Strategy Project Lead at Harvard University, responsible for strategy and user experience design for the Harvard Web Publishing Initiative.

Summer Reading List


Copies of Sound is not Enough, written by Svetalana Kouznetsova, and A Web for Everyone, written by Sarah Horton and Whitney Quesenbery, will be available for purchase at the event. 

Hosted by

Motivate Design
111 John Street, #450
(between Cliff & Pearl Streets, Lower Manhattan)

Motivate Design Logo


$10   Annual Members
  General Public
$25   Event Admission ($10) + Annual Membership ($15)
$5   Students

Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.


Tuesday, July 26

6:00-6:50PM   Networking & Refreshments
6:50-7:00PM   Opening Announcements
7:00-8:00PM   Presentations and Q&A
8:00-8:45PM   More Networking & Refreshments


All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes at 10pm ET the day before the event -or- whenever seating capacity is reached, whichever occurs first.

Tickets are transferable up to 11AM the day of the event by sending a request to Transferees will please bring the transferer's registration confirmation in printed or digital form as backup. Transfer requests received after 11AM may not be received or processed.

If the event sells out early, a Wait List may be set up and managed by us on a discretionary basis. We will do our best to keep Wait-Listers informed about the status of available seating, but Wait Listers who haven't heard anything by noon the day of the event can assume there has been no change in status.

Attendees are asked to use our website to sign up for our events. NYC UXPA cannot register attendees in response to email requests.

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