Designing for Social Identity

  • 24 Jan 2017
  • 6:00 PM - 8:45 PM
  • 4th Floor, 51 Astor Place, New York, NY 10003

Registration is Closed
*no walk-ins permitted

Our interactions with digital products are shaped by the design rules and patterns which determine how we complete tasks. Understanding how these digital interactions reveal and mirror the user's personality allow designers to influence the acceptance and use of a product. 

Victor Yocco will discuss how Social Identity Theory provides a framework to incorporate social interactions in your design process by sharing relevant examples of how familiar web properties account for social identity and concluding with a discussion on moving beyond the “Like” button when designing for social interaction. 

About Victor Yocco

Victor is a Philadelphia based author, speaker, and design researcher. He received his PhD studying communication and psychology at The Ohio State University. He writes and speaks on the application of psychology to design, as well as addressing the culture of alcohol use in design and technology.

Victor is the author of Design for the Mind, a book on the application of principles of psychology to design. Use code 39Yocco for 39% off if you purchase Design for the Mind through the publisher, Manning Books.

Hosted & Sponsored by
IBM Design
Noyes Meeting Room, 4th Floor
51 Astor Place
New York, NY 10003
IBM Design Logo


*no walk-ins permitted


 Annual Members


 General Public 


 Event Admission ($10) + Annual Membership ($15)


 Students (valid student ID required at check-in)

Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.


Tuesday, January 24

6:00-6:50 PM

 Networking & Refreshments

6:50-7:00 PM 

 Opening Announcements

7:00-8:00 PM

 Presentation & Q&A

8:00-8:45 PM

 More Networking & Refreshments


All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes at 5:00pm ET on Sunday, Jan. 22 -or- whenever seating capacity is reached, whichever occurs first. We are not able to honor mentorship program free admission tickets and survey free admission tickets for this event.

Tickets can be transferred by sending a request to up until 2 days before the event. Transfer requests received after this period may not be received or processed. Transferees will please bring the transferer's registration confirmation in printed or digital form as backup.

If the event sells out early, a Wait List may be set up and managed by us on a discretionary basis. We will do our best to keep Wait-Listers informed about the status of available seating, but Wait Listers who haven't heard anything by noon the day of the event can assume there has been no change in status. 

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