Designing better services by drawing people instead of boxes

  • 30 May 2017
  • 6:00 PM - 9:00 PM
  • MasterCard, 114 5th Ave. 11th Floor, New York, NY 10011
  • 9


(registration has now closed)

Designing Better Services by Drawing People Instead of Boxes

A Workshop Led by Leo Heng

Drawing is a good way to communicate in order to create shared goals. By drawing people instead of boxes you will end up thinking about the users as people – and that will enable you to create better services for them. In this hands-on session you will learn a simple and practical method for drawing cartoon-style stories for communication, service design and concept design purposes. Oh, think you can’t draw? Everyone can, the styles just differ! This workshop will help you find your own style to draw simple stories. After this, you’ll get away with drawing cartoons at work. Absolutely no prior drawing experience required! 

This workshop will cover:
  • Why is it that so many people think they can’t draw while actually everyone can
  • Basics of visual communication in theory and practice
  • The storyboarding method how-to
  • A warm-up exercise for drawing
  • Exercise in simplification and character building
  • Hands-on exercise in storyboarding
  • How and when to use storyboards in your work
What you will learn:
  • Discover your own way of drawing for communication purposes
  • Complete a hand-drawn storyboard
  • Learn the basics of visual communication
  • Know how to utilize the storyboarding method
  • Know when and where to use storyboards
  • Know how to further practice and keep up the learned skills

Meet Leo Heng

Leo Heng works as a Lead Designer at Reaktor, a global design, strategy and engineering consultancy creating exceptionally well-functioning digital products and end-to-end solutions for partners such as HBO, Dow Jones and Finnair. He’s a Jack of All Trades with almost 20 years of experience in creating award-winning digital services and products. Lately, he’s been involved with future concepts on renewable energy, traffic and infrastructure. Most of the time the critical part of his work is to concretize the multi-disciplinary team’s creative ideas to a form that is easy to communicate and for the stakeholders to understand. No concept will fly without a shared vision and a sense of ownership. Leo wants to learn something new every day. His personal mission is to enable [the] future.

Hosted and Sponsored by


 114 5th Avenue, 11th Floor
New York, NY 10011



 Annual Members


 General Public 


 Event Admission ($10) + Annual Membership ($15)


 Students (valid student ID required at check-in)

Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.


Tuesday, May 30

6:00-6:25 PM

 Networking & Refreshments

6:25-6:30 PM 

 Opening Announcements

6:30-8:30 PM


8:30-9:00 PM

 More Networking & Refreshments


All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes at 10:00am ET on Monday, May 29 -or- whenever seating capacity is reached, whichever occurs first. Tickets can be transferred at any time prior to 10am on 5/29 by sending a request to RSVP@nycuxpa.orgTransfer requests received after this period cannot be processed due to security policies. Transferees will please bring the transferer's registration confirmation in printed or digital form as backup.

If the event sells out early, a Wait List may be set up and managed by us on a discretionary basis. We will do our best to keep Wait-Listers informed about the status of available seating, but Wait Listers who haven't heard anything by 10am on 5/29 can assume there has been no change in status. 

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