Usability of the Obama & McCain Sites: A Research Study with Undecided Voters

  • 28 Oct 2008
  • 6:00 PM - 8:29 PM
  • Midtown - Details TBD
  • 4


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In an age of media overload how do undecided voters make up their minds in the upcoming election?  Do Web savvy Americans turn to the Web for answers and if so, how much influence do the candidate's Websites have?  Could the usability of the Obama & McCain sites have a significant impact on the way people perceive each candidate?  Can having a user friendly Website really sway people's votes? 

First Insights wanted get the answers to these questions and more.  Our team traveled the country and conducted one-on-one usability interviews with dozens of undecided voters.  Lon Taylor, Principal Usability Consultant at First Insights, will explain our methodology, share how we created our moderators guide and present a host of detailed findings & video clips. 

Speaker: Lon Taylor, Principal, First Insights

For the past fifteen years Lon Taylor has cultivated his usability, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-ups.  Having filled a variety of roles as a usability moderator, senior project manager, director of marketing, and occasional information architect, he offers clients a straightforward approach to helping them meet their objectives.

The experience of working across a variety of industries - banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods - gives Lon a unique perspective when new challenges arise.  The diverse nature of the projects Lon completed during his years at Blue Marble and Novo (part of Publicis Groupe, the world’s 4th largest advertising and media firm) demonstrated his ability to lead multi-disciplined teams and think creatively.

Lon has published usability related articles in Quirk’s Market Research Magazine, The Journal of Intranet Strategy & Management, and He holds a B.S. in Social Education from Boston University.
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