Tuesday, May 22
Atomic Research: Foundations, Concepts, and Tools
User research is fundamentally changing. In a time when executives and other business leaders have trouble seeing people, can’t make a direct connection between their customers’ experience and business performance, and can’t get clear answers to questions such as, “What do we know about x?”, then things must take a different direction. Atomic Research is an approach to managing research knowledge that redefines the atomic unit of a research insight. Instead of reports, slide decks, and dashboards, the new atomic unit of a research insight is a nugget. During this talk, Tomer will introduce the approach, walkthrough examples for using it, and discuss available tools.
Our Speaker
Tomer Sharon is a Managing Director, Head of User Research and Metrics at Goldman Sachs. Tomer is a leading voice in design thinking, UX, and lean research methodology. Previously, Tomer was Head of UX at WeWork. He is author of the books, Validating Product Ideas (2016) and It’s Our Research (2012). Earlier in his career, Tomer was Senior UX Researcher at Google, focused on research for core search results. He has mentored organizations on user research methodology, has given keynotes, and taught workshops in 13 countries. Tomer earned an MS in Human Factors in Information Design from Bentley University.
Hosted by
XO Group
195 Broadway
New York, NY 10007
(map)
Tickets
Registration closes at 5pm EST on Monday, 5/21
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$10
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NYC UXPA Annual Members
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$20
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General Public (on sale 12:00pm on Monday, 5/14)
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$25
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Event Admission ($10) + Annual Membership ($15)
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$5
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Students (valid student ID required at check-in)
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Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.
Agenda
Tuesday, May 22
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6:00-6:50PM
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Networking & Refreshments
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6:50-7:00PM
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Opening Announcements
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7:00-8:30PM
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Speaker Presentation and Q&A |
Policies
All registration activities are handled by our volunteers. Please be advised that on the day of the event, we will do our best to manage transfers and late requests, but our primary focus will be on day-of-event logistics.
Regular registration closes at 5pm ET on Monday, May 21 -or- whenever seating capacity is reached, whichever occurs first. Tickets can be transferred by sending a request to RSVP@nycuxpa.org up until 48 hours before the event opening. Transfer requests received after this period may not be received or processed. Transferees will please bring the transferrer's registration confirmation in printed or digital form as backup.
If the event sells out early, a Wait List may be set up and managed by us on a discretionary basis. We will do our best to keep Wait-Listers informed about the status of available seating, but Wait Listers who haven't heard anything by noon the day of the event can assume there has been no change in status.
