A Blue State Digital Case Study: Teach for America

  • 12 Feb 2019
  • 6:00 PM - 9:00 PM
  • 101 Avenue of the Americas 12th Floor New York, NY 10013
  • 2


Space is limited to 45 attendees for this event.

Registration ends Monday, February 11 at 5pm EST. 

Tuesday, February 12, 2018

A Blue State Digital Case Study:

Teach for America

Blue State Digital is a digital strategy and technology firm that specializes in online fundraising, advocacy, social networking, and constituency development and the NYC UXPA is excited to be able to showcase some of this agency's UX contributions. The same agency that spearheaded the Obama campaign's 2012 digital strategy is ready to unveil some of its recent work on Teach for America's website. 

Details About this Presentation:

Teach for America (TFA) is an outstanding nonprofit that fights educational inequity by recruiting teachers and educational leaders to posts in low-income communities. 

TFA's site seeks to convey its mission, describe its approach and theory of change and start the application process for people interested in joining the corps. For applicants, there is also a logged-in experience for a rigorous online application process that unfolds over a period of several months.

During this presentation, you will learn how TFA reimagined and redesigned its website with the goal of providing users personalized information about the state of their application and links to quickly rejoin the process at the appropriate stage. When TFA kicked off this work its .org site and the application site were wholly separate. Adding to the personalization challenge, applicants are placed in one of 51 school districts across the country, each with its own education system, character, and set of issues.  Working with an outside partner, Blue State Digital, on a tight deadline, TFA began the project with a complete overhaul of the user experience.

Our Speakers:

Wiley Bowen,

Director of User Experience

Wiley Bowen is the head of BSD’s User Experience team. Based in New York, she leads a cross-office team of UX researchers, strategists, and designers. Since coming to BSD in 2014, Wiley has worked on accounts including Teach For America, NYU Tisch School of the Arts, UNICEF, Sierra Club, and Child Mind Institute. 

Wiley plans and designs compelling narrative and visual experiences in service of information circulation, conceptual communication and consumer marketing. She has 12 years of experience designing for interactive media platforms and has worked on projects in corporate, nonprofit, and start-up environments. Prior to joining Blue State, she worked as a lead UX designer at marketing agencies AKQA and Roudarch/Isobar.

Wiley received a Masters degree from the Interactive Telecommunications Program at NYU and a B.A. in Theater from Wesleyan University. In her spare time she enjoys weaving, mending, dyeing, sewing, and applying her skills to “soft”wear design.

Andrea Powell,

User Experience Designer

Andrea Powell is responsible for designing digital experiences that prioritize user needs and behaviors, while still ensuring that business goals and technical requirements can be met. She has worked with organizations such as Teach For America, Mastercard Foundation, and United Way. 

Prior to joining BSD, Andrea lead user-centered design for web application and mobile platform projects within UNICEF’s Innovation Unit. She also worked as a Senior Designer at Addison, where she helped large health insurance companies re-envision their customer experience strategies. 

Andrea received a B.F.A in Visual Communication from Washington University in St. Louis. Personal obsessions include space exploration and national parks.

Hosted and Sponsored by

Blue State Digital

101 Avenue of the Americas,

 New York, NY 10013, 

12th floor



Registration closes at 5pm EST on Monday, February 11


NYC UXPA Annual Members


General Public 


Event Admission ($10) + Annual Membership ($15)


Students (valid student ID required at check-in)

Free with admission: snacks, refreshments, networking opportunities, intelligent discussions, not-so-intelligent discussions, enlightenment, and inspiration.


Tuesday, February 12


Networking & Refreshments


Opening Announcements


Speaker Presentation and Q&A
 8:15-8:45PM  Post-Event Networking


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