How To Make Your Website As Addictive As World Of Warcraft, with Noah Schaffer

  • 14 Jun 2011
  • 7:00 PM - 8:00 PM
  • LBi, 11 W19th St between 5th & 6th Ave, 3rd floor NY NY 10011
  • 0


  • Applies to volunteers & presenters' guests
  • Available until 1pm the day of the event or until spaces run out, whichever happens first.
World of eCommerce!Did you know there are actually four types of "fun"?  Learn what they are and how to apply them to your applications in a way that will keep users coming back. UX Strategist and Human Factors International instructor Noah Schaffer will share his definition of "engagement", and explain why this term is all too often thrown around by marketers without really knowing what it means.

About Noah

Noah Schaffer is a PhD in User Experience Applied to Digital Games, and co-author of Game Usability: Advancing the Player Experience. He also teaches two courses at Human Factors International: The Science and Art of Effective Web and Application Design, and How to Design for Persuasion, Emotion and Trust (PET). For the last two years, Noah has been successfully applying these principles to user experience work on interfaces for financial institutions and e-commerce companies including Citibank, Blackberry, Vodafone, and BestBuy.

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11 W19th St btw 5th & 6th, 3rd floor
NY NY 10011

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6:00PM Refreshments & Networking
6:45PM Announcements
7:00PM Presentation and Q&A
8:00-8:30PM Post-Event Networking

$10 for members, $5 for students, $20 for non-members

Deadlines, Transfers, & Policies

All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes at noon Monday June 13, 2011.

Requests for refunds for tickets purchased online will be honored until noon Monday June 13. Please send refund requests to

Tickets are transferable on or before noon Monday June 13, by sending a request to

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.

Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.


This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

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