An Evening With Luke Wroblewski

  • 12 Oct 2011
  • 6:00 PM - 8:30 PM
  • Euro RSCG, 350 Hudson St, 9th floor (btw Charlton & King, 1 & 1/2 blocks S of W Houston)
  • 0


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For years, most Web teams have designed for the desktop. Mobile, if it even happened, was an afterthought. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and often mobile network speeds made everything grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.


Photo of Luke WroblewskiLuke Wroblewski is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. He was Co-founder and Chief Product Officer of Bagcheck, which was acquired by Twitter Inc. Previously, Luke was an Entrepreneur in Residence at Benchmark Capital and the Chief Design Architect at Yahoo! Inc. In addition, he was the Lead User Interface Designer of eBay Inc.'s platform team, and he founded LukeW Ideation & Design.

Luke is the author of the upcoming book Mobile First, two already popular Web design books (Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a co-founder and former Board member of the Interaction Design Association (IxDA).

Location: Euro RSCG, 350 Hudson St, 9th floor
(btw Charlton & King, 1 & 1/2 blocks S of W Houston)


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6:00PM Refreshments & Networking
6:45PM Announcements
7:00PM Presentation and Q&A
8:00-8:30PM Post-Event Networking

$10 for members, $5 for students, $20 for non-members

Deadlines, Transfers, & Policies

All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes at noon Tuesday Oct. 11, 2011.

Requests for refunds for tickets purchased online will be honored until noon Tuesday Oct. 11, 2011. Please send refund requests to

Tickets are transferable on or before noon Tuesday Oct. 11, by sending a request to

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.

Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.


This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

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