Designing Outcomes for Usability: The Future of User Experience & Analytics

  • 17 Feb 2009
  • 6:00 PM - 8:29 PM
  • JPMorgan Chase – 270 Park Avenue, between 47th and 48th on WEST side of street
  • 59


  • Valid student ID required.

Registration is closed

> Click here to download Marko Hurst's PowerPoint presentation.

Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data.

Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.

Registration:  6:00pm (refreshments served)
                     Please arrive by 6 to allow time to get
                     through security.
                     Photo ID required by security to enter                       building. It must match the name on                      the registration list.
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking:    8:00pm to 8:30pm
                     (Optional) Dinner* at a nearby
                     restaurant: 8:30pm to whenever                      (participants pay for their own dinner)


Marko Hurst is the Director of User Experience for Colangelo (an Omicom subsidiary) and has worked for Fortune 500 companies such as Proctor & Gamble, Unilever, Kraft, Ford Motor Company, and Motorola. Marko also develops artificial intelligence around decision-making and maintains his blog on analytics at

Marko is the co-author of “Search Analytics For Your Site”. With Lou Rosenfeld, Marko is bridging the gap between user experience and web analytics by teaching UX professionals how to use quantitative data without a degree in mathematics. This new direction in industry practice helps companies see where they are leaving money on the table—and how to get it back.

Deadlines, Transfers, Policies, & Dinner

Registration closes at 12:00 AM Friday, February 13th, 2009 (2 bus. days before the event).

Refundable until noon, Thursday, February 19th, 2009 (2 bus. days after the event) by sending a request to

Transferable on or before noon Monday, February 16th, 2009 (1 day before the event) by sending a request to You must notify us, and get a confirmation, of this transfer or it will not be valid.

*Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.


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