If Life Gives You Limes, Make Mojitos: Dealing With Difficult UX Research Stakeholders

  • 20 Mar 2012
  • 6:00 PM - 9:00 PM
  • SecondMarket, 26 Broadway, 12th Floor, New York City
  • 0


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Tomer SharonTo sell UX research to people, you need to know who they are and what makes them tick. 

Business, engineering, and UX practitioners all have different priorities and pressures. UX research is not always on top of their list. And that's okay. It doesn't have to be. 

To sell the value of UX research to people who have a lot on their plate, you need to focus on showing the benefits rather than talking about them.

Tomer Sharon - a user experience researcher at Google Search and the author of the book, It's Our Research (2012) - will introduce the different stakeholders of UX research and their perspectives on UX research. His talk will give you tools for dealing with difficult people who do not understand or respect UX research processes and help you better sell the value of what you do. Tomer will also discuss how UX research is utilized to help people make better, faster business decisions in a "Lean Startup" framework. (If you're not familiar with Lean Startup, see Eric Ries’s book: http://lean.st/)


In addition to his work at Google, Tomer founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master's degree in Human Factors in Information Design from Bentley University. He is @tsharon and his book is @itsourresearch on Twitter.


6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:15 Post-Event Networking


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Hosted by SecondMarket
26 Broadway
12th Floor
New York NY 10004

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$10 for members, $5 for students, $20 for non-members

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