Affordances Demystified

  • 30 Apr 2012
  • 6:00 PM - 9:30 PM
  • Bloomberg L.P., Room 7 MPR, 731 Lexington Avenue, New York, NY 10022


  • [Use this option if you are a paid annual member. Members must log in to activate this option. Not sure of your member status? Email]
  • [Applies to non-members who have been given a code.]
  • [Use this option to join our org for $15 and attend the event for free.]
Sponsored by

6:00-7:00PM Refreshments & networking
7:00-715PM Announcements
7:15-8:30PM Presentation on "Affordances Demystified" by Rex Hartson and Pardha Pyla
8:30-9:30PM More Networking and Refreshments

"Affordances Demystified"
In interaction design, the word “affordance” is often used to describe something that helps, aids or makes it possible for a user to do something. But what are the different types of affordances? And how should we factor them into our daily HCI/ UX design activities? With several decades in the business, Rex Hartson and Pardha Pyla know a lot about user experience. In fact, this talk is based on a chapter in their recent publication, The UX Book: Process and Guidelines for Ensuring a Quality User Experience This new book is a comprehensive, practical field guide to understanding, assimilating, and applying the complete interaction design discipline. On April 30th, Rex and Pardha will discuss the different kinds of affordances and how they help in designing for a quality user experience. 

Expected audience: Anyone interested in designing interaction between humans and systems or products for a quality user experience. 

Takeaway concept: Learn about the different kinds of affordances and how to take them into account in your interaction designs.

About the Speakers

Rex Hartson

Rex Hartson is Professor Emeritus of Computer Science at Virginia Tech, Blacksburg, VA, where he is the founding faculty member in human computer interaction (HCI). He’s a 30-year pioneer in HCI as a field and in usability engineering as a discipline and practice.

Pardha Pyla

Pardha Pyla is a Senior Interaction Designer at Bloomberg L. P. in New York City. He is one of the pioneering researchers in the area of connecting software engineering and usability engineering lifecycles.

To learn more about Rex and Pardha’s background, visit

About Our Host

Bloomberg is the leading global provider of financial data, news and analytics. The Bloomberg Professional service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world.


Bloomberg's flagship professional software, 'The Terminal', is an ecosystem of tens of thousands of apps. It is a massive stream of data, news, and analysis, all delivered in milliseconds. This premier service has more than 310,000 paid subscribers in 174 countries who can't get their job done without it. Literally.

We're designing innovative and elegant solutions and we need some smart thinkers. Join our growing team:

  • Interaction Designers
  • Experienced Interaction Designers
  • Experienced Visual Designers
  • Usability Analysts
  • UX Prototypers

To learn more about our open UX positions and upcoming events, please visit:


Bloomberg Tower, Room 7 MPR
731 Lexington Avenue between 58th & 59th
New York, NY 10022

View Larger Map

Free for members. To become a member for just $15,click here! Use the "Ticket+Annual Membership" option when you sign up. 

Refunds, Transfers, and No-Shows

*Note: For this event at Bloomberg, regular registration will actually close on Friday, April 27 before the event or when we reach capacity, whichever happens first. After Friday, our event attendee list is considered "locked down".

Refund requests can only be taken until Friday, April 27. Please send refund requests to

Transfer requests can be taken until 11AM, Friday April 27. To transfer your ticket to someone else, send the name of your transferee to As a backup, please have your transferee bring a copy of your confirmation email in printed or digital format.

We regretfully cannot offer refunds to people who cancel on the day of the event. 

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out early, a wait list may be set up and managed by us on a discretionary basis. Getting on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about status. Wait list registration fee is a flat $25 and applies to members and non-members.

Registration for our events is online, and we strongly discourage walk-ins. (Note: We have to provide a list of all attendees to Bloomberg's security desk in advance).  If you choose to come to the event on a walk-in basis, the walk-in fee is $25 and applies to members and non-members. We are not set up to handle cash at the door, so exact change is appreciated. Should you arrive without exact change, we reserve the right to follow up with you after the event for payment of the walk-in fee. 

In the event that you arrive and your name is not on our list, we will ask you to provide your confirmation email, in printed or digital form. If you cannot provide proof of registration, you will be asked to wait until all others have checked in and have taken their seats before we let you in. You will also be charged the walk-in fee, which we will refund upon our receipt of your proof of registration.


This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found and the event must be canceled, NYC UPA will issue a refund.

Unsubscribe   © NYC Usability Professionals' Association
Powered by Wild Apricot Membership Software