The Personalized Data Revolution: Leveraging Data to Create Evocative and Meaningful User Experiences

  • 22 May 2012
  • 6:00 PM - 8:30 PM
  • 350 W 39th Street New York City
  • 1


Registration is closed


You've heard 'Big Data' is coming. You know it has the potential to unlock deep insights and drive personalized recommendations. But beyond the analytical and technical challenges are a vast space of design problems without easy solutions. How can data help us craft quality user experiences?

R/GA has built a team around data science and user experience design, helping brands engage consumers in unprecedented ways through the creative analysis and application of data. Join Andy Clark (Executive Creative Director) and Tye Rattenbury (Director, Data Science Strategy) as they discuss their creative process, share best-practice case studies, and examine the future of data-driven experiences.

Audience: From Data Masters to Data Rookies, all attendees interested in gaining a deeper understanding of (or new ideas on) how to use data to optimize user experiences are welcome to the event.


Tye RattenburyTye Rattenbury, Director of Data Science Strategy, works with Andy Clark to lead the Data Visualization group. Across R/GA’s accounts, Tye conducts advanced data analytics and works with designers and technologist to drive data insights into strategic, data-driven experiences.

Prior to R/GA Tye earned a PhD in Computer Science from UC Berkeley and worked in Intel’s People and Practices Research group.

Andy ClarkAndy Clark is the Executive Creative Director for Data Visualization at R/GA. In this role he delivers strategic, data-driven solutions designed to change how people think and behave.

Andy has ten years of experience at R/GA creating digital experiences for clients such as Nike, Walmart, Verizon, IBM, Target, and Barnes & Noble.


6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:15 Post-Event Networking


Hosted by R/GA New York
350 W 39th Street (between 8th and 9th Ave)
New York, NY 10018
Enter at 1st Floor


$10 for members, $5 for students, $20 for non-members

Refunds, Transfers, and No-Shows

Regular registration closes the day before the event or when we reach capacity, whichever happens first. After noon on the day of the event, our event attendee list is considered "locked down".

Refund requests can only be taken until the day before the event. Please send refund requests to

Transfer requests can be taken until 11AM the day of the event. To transfer your ticket to someone else, send the name of your transferee to As a backup, please have your transferee bring a copy of your confirmation email in printed or digital format.

We regretfully cannot offer refunds to people who cancel on the day of the event. 

Seating Capacity & Wait Lists

NOTE: Due to building security requirements, there will no wait list for this event. A list of registered attendees is given to building security in advance of the event.

Seating capacity changes with every venue. If an event sells out early, a wait list may be set up and managed by us on a discretionary basis. Getting on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about status. Wait list registration fee is a flat $25 and applies to members and non-members.

Registration for our events is online, and we strongly discourage walk-ins. If you choose to come to the event on a walk-in basis, the walk-in fee is $25 and applies to members and non-members. We are not set up to handle cash at the door, so exact change is appreciated. Should you arrive without without exact change, we reserve the right to follow up with you after the event for payment of the walk-in fee. 

In the event that you arrive and your name is not on our list, we will ask you to provide your confirmation email, in printed or digital form. If you cannot provide proof of registration, you will be asked to wait until all others have checked in and have taken their seats before we let you in. You will also be charged the walk-in fee, which we will refund upon our receipt of your proof of registration.


This event may be video-recorded. NYC UPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found and the event must be canceled, NYC UPA will issue a refund.

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