The User Experience of TV: A New Frontier for Usability Professionals

  • 21 Aug 2012
  • 6:00 PM - 8:30 PM
  • 1440 Broadway, 19th Floor, (between 40th & 41st St.) NY NY 10018
  • 4


Registration is closed

Razorfish designers Kyle Outlaw & Ed Mansfield present the challenges and opportunities for user experience professionals in what is known as the "connected TV" space.

First, they will aim to establish connected TV as a disruptive technology that is just in its beginning stages. They'll describe what connected TV is (and isn’t) and then get into some statistics on device, apps and online video usage in order to demonstrate – after many years of hype – that web-TV convergence is finally happening. They'll discuss the big players in this area such as Xbox, Google, Roku, Samsung, and the features they support in addition to some visions of what Apple might do in this space.  And they'll summarize key trends to watch including new interfaces, social television and second screen viewing, 3D and HDTV display, video chat among others.

Kyle & Ed will also discuss how UX professionals can prepare for this new frontier through cross-disciplinary knowledge sharing, investing in technology and partnerships, and most importantly by designing proof-of-concept prototypes. They'll conclude by talking about some key design considerations for connected TV, such as designing for the 10-foot experience, second screen and smartphone interaction, responsive design, apps versus TV-optimized websites, optimizing content for branded channels and more.

This talk is appropriate for anyone interested in learning about recent developments in the connected TV space, and wants to understand both the challenges and opportunities for user experience professionals.  


Kyle OutlawKyle Outlaw is an Experience Director at Razorfish in New York where his clients have included AXE, Citibank, Ralph Lauren, Victoria Secret, Kraft and several others. His expertise is in the design of rich internet applications for the web and mobile internet. He has presented atSXSW Interactive, Mediabistro’s ThinkMobile conference, and OMMA. Kyle is a graduate of the Interactive Telecommunications Program (ITP) at New York University’s Tisch School of the Arts.

Ed MansfieldEdward Mansfield is a seasoned UX professional with ten years of experience designing and producing digital experiences for a multitude of Fortune 500 clients. Since 2004, Edward has worked at Razorfish developing user-centric design solutions for high-profile clients such as Ford, Merrill Lynch, Morgan Stanley, and XM Radio (now SiriusXM Radio). He currently specializes in mobile and tablet design with a particular interest in connected TV and multi-screen interaction.


Please allow enough time for security and registration. Photo ID required for building entry. It must match the name on the registration list.

6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:15 Post-Event Networking


1440 Broadway 19th Floor (between 40th & 41st)
New York, NY 10018
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$10 for members, $5 for students, $20 for non-members

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