Redefining CEOs: When UX Starts At The Top

  • 19 Mar 2013
  • 6:30 PM - 9:00 PM
  • 340 Madison Ave, New York, New York 10174
  • 17


  • Applies to members, general public, and students.

We've all heard that the key to building a successful user experience team is to have a UX champion at the executive level. But what happens when the person at the very top, the CEO, is the user experience fanatic? Is it possible this kind of configuration is becoming more common? And could the next UX CEO be you?

Yaron Samid, CEO and co-founder of online credit fraud monitor, explains how a project manager with no coding skills transformed a dry product concept into a downright sexy user interface, and shares the lessons he learned that could help you do the same.

About Yaron

Yaron SamidYaron Samid has been building consumer-empowering products and companies since 1997. A three-time entrepreneur, Yaron is driven to better the world by combining his passions for disruptive Internet technologies and delightful user experience design. Yaron previously co-founded Pando and DeskSite, bringing his award-winning products to over 50 million users worldwide, and led product and marketing teams at Zend, BackWeb and He currently serves on the boards of Pond5 and cloud data security leader CloudLock, and is the founder and organizer of TechAviv, the global Israeli startup founders club.

In 2012 New York’s Mayor Bloomberg honored Yaron with the prestigious NYC Venture Fellow Award for entrepreneurial achievement. Yaron has been featured in the The Economist, Wall Street Journal, BusinessWeek, New York Times and Forbes, and is a personal finance security contributor on ABC News, Fox News and AP News.

About Our Host


Twitter welcomes you to our NYC office! Currently we're looking for great designers and UX people to join our team in San Francisco.


6:30 Registration & Networking
6:50 Announcements
7:00 Presentation and Q & A
8:00 Post-Event Networking


340 Madison Ave, 6th Floor
New York, New York 10174


$10 for members
$5 for students
$20 for non-members

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