Bringing Together User Experience and Web Analytics

  • 25 Mar 2014
  • 6:00 PM - 9:00 PM
  • RAPP 437 Madison Avenue, 3rd Floor New York, NY 10022
  • 0


  • For Annual Members
  • Volunteers, presenters, and presenter's guests
  • For general public

Registration is closed
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Bringing Together User Experience and Web Analytics
Do you need to quickly get data about how users move through your website? What they’re searching for and what they find? “Hard numbers” to convince stakeholders that a problem is worth solving? This talk, hosted jointly with the Digital Analytics Association, discusses why web analytics should be an important tool for user experience professionals to add to their toolkit.

Web analytics gives us access to data about what all of our users are doing. When we pair those data with qualitative observations, we can tell powerful stories about users’ behavior. Web analytics can help us communicate our findings and our value to stakeholders, test the effectiveness of designs, and discover problem areas in websites and apps.

This talk will address questions like:
  • Why should a user experience professional learn to use web analytics? 
  • How does web analytics change how user experience works? 
  • How do UX needs differ from how web analytics specialists approach analytics? 
This talk is geared toward user experience professionals with little or no experience with web analytics, and for web analytics specialists who want to learn more about how to work with UX people.

We’ll also be using’s own analytics to demonstrate some of these principles.


Michael Beasley has been a user experience professional for over 8 years, involved with both user research and interaction design. He is currently a User Experience Designer at ITHAKA. Before that, he spent five years working as the UX specialist at an online marketing company, and he became deeply interested in using web analytics from a UX perspective. 

He is the author of the book Practical Web Analytics for User Experience and article for User Experience Magazine, and has spoken at conferences and conducted workshops on the subject. Michael Beasley has served as a board member or volunteered time for his local UXPA chapter over the last seven years and holds an MSI in Human-Computer Interaction from the University of Michigan School of Information.


6:00 Registration & Refreshments
6:30 Keynote Session
7:30 Networking & Cocktails


437 Madison Avenue, 3rd Floor
(between 49th & 50th Street)
New York, NY 10022



  • $10 for annual members
  • $25 for event ticket & annual membership
  • $5 for students 
  • $20 for non-members/general public

Deadlines, Transfers, & Policies

All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes the day before the event or when we reach capacity, whichever happens first.

We provide attendee lists to security staff and print name tags on around noon the day of the event, therefore refund requests can only be taken until the day before the event (send refund requests to We regretfully cannot offer refunds to people who cancel on the day of the event. You have until 11AM the day of the event to transfer your ticket to someone else by sending the name of your transferee to We will do our best to accommodate, but we can't guarantee that all transfer requests will be honored. 

Seating Capacity & Wait Lists

Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.

Registration for this event is online. If you choose to come to the event on a walk-in basis, please bring exact change and be advised that a seat is not guaranteed.


This event may be video-recorded. NYC UXPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UXPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found, NYC UXPA will issue a refund.

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