Validating Product Ideas with Quick and Simple Experiments

  • 27 May 2014
  • 6:00 PM - 9:00 PM
  • Etsy 55 Washington St, Fl 7 (at Front St) Brooklyn, NY 11201


  • For Annual Members
  • Volunteers, presenters, and presenter's guests
  • For general public
Validating Product Ideas with Quick and Simple Experiments

Slides, photos and videos will be available the week of June 2nd.

No matter your role in UX, what you do revolves around products. With innumerable products out there and a million more ideas for new ones, how do we know what product ideas will work? How do we prioritize our time when developing new products?

Every product decision is an experiment. If we can reframe our thinking from building features and launching campaigns to challenging assumptions and running experiments, then we can increase our productivity and get better results with less effort.

Grace Ng, Co-Founder of, will share a structured process for designing effective experiments, and talk about some of the common pitfalls and challenges teams face when running experiments in their companies. With examples from her work helping product teams within large companies, Grace will reveal a few ways to overcome these challenges.

Join us to learn more from Grace’s thoughts on Lean Startup, Lean UX, and how to use the process and tools to innovate and create successful products in less time.

About Grace Ng

Grace Ng is the Co-Founder of, an enterprise software and services company for implementing Lean Startup. She has coached executives from companies like GE, American Express, and ESPN, to help them explore, validate, and launch new product ideas.

Coming from an agency background, failing her first startup, and running a successful second, with a more scientific process, she brings an unique perspective on where innovation is headed and the shift in mentality product creators need in order to contribute.

As a designer and entrepreneur, she is constantly exploring the intersection of creative production and impactful creation. She believes in a more effective way of launching new businesses and actively works with universities to change the way entrepreneurship is taught.


6:00 Light Refreshments & Networking
6:45 Announcements
7:00 Presentation and Q & A
8:00 Post-Event Networking


55 Washington St, 
Fl 7 (at Front St)
Brooklyn, NY 11201



$10 Annual Members
$25 Event Ticket + Annual Membership
$20 Non-Members / General Public 
$5 Students 

Deadlines, Transfers, & Policies

All registration activities are handled by our volunteers. Please be advised that on the day of the event, we'll do our best to accommodate late requests, but our primary focus will be on day-of-event logistics.

Regular registration closes the day before the event or when we reach capacity, whichever happens first.

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Seating capacity changes with every venue. If an event sells out beforehand, a wait list may be set up and managed by us on a discretionary basis. Signing up on the wait list does not guarantee a seat; we'll do our best to keep wait-listers informed about the status of available seating.

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This event may be video-recorded. NYC UXPA reserves the right to use any video footage and/or photography obtained during our events and networking activities on our website or any other community-sharing website, including but not restricted to Facebook, LinkedIn, Vimeo, YouTube, and Flickr in order to promote the visibility of our organization.

On rare occasions a presenter may need to cancel at the last minute. This can happen due to air travel delays, client emergencies, or other factors beyond our control. NYC UXPA will make every effort to secure a backup speaker if this occurs. If a backup speaker can't be found, NYC UXPA will issue a refund.

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