Tuesday, January 24

Designing for Social Identity

Our interactions with digital products are shaped by the design rules and patterns which determine how we complete tasks. Understanding how these digital interactions reveal and mirror the user's personality allow designers to influence the acceptance and use of a product. 

Victor Yocco will discuss how Social Identity Theory provides a framework to incorporate social interactions in your design process by sharing relevant examples of how familiar web properties account for social identity and concluding with a discussion on moving beyond the “Like” button when designing for social interaction. 

Presented by Victor Yocco

Victor is a Philadelphia based author, speaker, and design researcher. He is the author of Design for the Mind: Seven Psychological Principles of Persuasive Design.

Learn More and Register!


2017 Mentorship Program

Now in it's fourth year, the NYC UXPA's Mentorship Program connects experienced industry professionals with aspiring talent in a supportive one-on-one environment, focusing on the soft skills that make a UX professional successful in a team environment.

Accepting applications February 1 - 10, 2017

Past Events

November 2016

World Usability Day:  Sustainable [Green] UX

Featuring Andrea Saloio and Antayra Mares. Hosted by WeWork.

Check out 
from the event

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