Engagement


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Panelists' Biographies


  Fahd Arshad
Head of UX Design for Financial Products: Bloomberg LP

Success stories in Engaging Stakeholders and SMEs

Fahd leads the User Experience team for Financial Products at Bloomberg. He oversees the Interaction Design, User Research, and Prototyping disciplines, focusing on improving the Bloomberg Professional service on desktop and mobile. He also works directly on the Bloomberg’s most critical UX projects. Fahd has been with Bloomberg since 2007, after spending five years at Carnegie Mellon University’s Dependable Systems Lab as a Research Associate. He has a BS in Computer Science from Sewanee, The University of the South and a Masters in Human Computer Interaction from Carnegie Mellon.

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Chelsey Delaney

Senior User Experience Consultant, Catalyst Group

Engaging Users With Humor Design

Chelsey is a Senior User Experience Consultant at Catalyst Group, as well as an outspoken humor studies researcher and designer. She’s spoken about and given workshops on the topic of humor design at Ignite!, SXSW Interactive, LeanUX NYC, and humor research conferences. Chelsey is an advocate for getting at the essence and truth of an experience, and believes strategic use of humor in design is a magnificent way to achieve that feat. She received a bachelor’s degree in multimedia journalism from the University of Texas at Austin, and received a master’s degree in design from Carnegie Mellon University.

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Lis Hubert

Independent IA & UX Consultant (Website)

Engagement Through Content Strategy: A Story

As an independent consultant based in New York City, Lis helps to bring understanding to businesses of all sizes, ensuring that their products and services meet both business and user needs and making them both successful and enjoyable to use. Her consulting business has served clients such as ESPN Mobile, espnW, and ViacomMedia Networks, improving their brand and product experiences. Lis is a frequent contributor to the UX community’s knowledge and serves on the advisory board for Future Insights. In addition to the work that Lis does behind the scenes, you’ll also find her speaking and writing about her experiences in the field, in cities around the globe.

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Karen Pascoe

SVP, Group Head of User Experience, Mastercard

Designing B2B2C Experiences

Karen is the SVP of User Experience for Emerging Payments at MasterCard, leading design in their new Manhattan Tech Hub. She is responsible for designing digital product experiences across the broader transition from physical plastic cards to digital. She is also responsible for leading design of our third party developer tools, to bring MasterCard capabilities to a broader set of commerce innovations. Karen is focused on connecting business strategy with deep user insights to deliver innovative design solutions. She has had a long career in design prior to joining MasterCard, including executive design leadership roles at PayPal and JPMorgan Chase.

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David Whittle

Director of User Research, Spotify

Different Types of Engagement 

David Whittle is Director of User Research at Spotify. He founded the User Research team, bringing user-centred design thinking into the product development process, and is also Director of Design with responsibility for some core features of the service. Before Spotify, he led the User Experience team at Last.fm in London, and worked as a UX designer, researcher and consultant. He has been helping humans and computers understand each other since 1995.

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